Strong Therapeutics Brand Identity Design

This client wished to keep their name secret, so I provided them with a fictional name to conceal their identity: Strong Therapeutics.

Our design challenge was to create a visual identity that reflects Strong’s philosophy: Simple and effective. Like any brand identity project, it took many weeks of research, conversations, and concepts to produce something meaningful.

The shield-like shape of their logo mark symbolizes the company’s overall goal to protect the infected from harm. The shapes inside the shield abstractly represent the idea of the chemical solution, which is the central piece of their work. Colors and gradients are designed to convey Strong’s ultimate goal of transforming harm into good.